Portfolio
Welcome to my online portfolio. Here you can see a short description and the main results of some of my professional projects. Please feel free to reach out, if you are interested in knowing more, or if you want to connect and share knowledge.
- All
- CRO
- Data Science
- Web
Data Privacy Engineering
Implementing a compliant Google Tag Manager (GTM) setup while using Server Side GTM for minimizing data loss in Google Analytics.
Few Left Product Tags
Improving the user behavior and conversion rates on the Miinto e-commerce platform by igniting a sense of urgency on the product detail page.
NPS Lifetime Model
Estimating the monetary value of customer experience based on NPS survey data - i.e. a NPS Lifetime Model.
Customer Lifetime Model
Modeling Customer Lifetime Value to optimize marketing spend while respecting longterm profitability.
"On the Fence"-Users Popup
Minimizing abandoned carts with a machine-learning-model-based, highly targeted exit-intent popup.
Voucher Highlight Test
Improving campaign performance by testing ways of highlighting the onsite voucher code.
The Effect of Product Descriptions
Evaluating the impact of none vs perfect product descriptions on conversion rate performance.
NPS Driver Model
Using machine learning to model and identify key drivers for optimization of Onsite Net Promoter Score.
Checkout Urgency Message
Optimizing conversion rate by igniting a sense of urgency in the checkout.
A2C Recom. Popup
Improving performance by triggering relevant popup on add to cart event.
PDP Sticky CTA
Improving user activation on product detail page by highlighting the key objective with a sticky add to cart section.