What I do
I have more than 5 years' experience in optimizing data-driven decision making for B2B and B2C companies. Below is a quick overview of my main skill sets and technologies I use. Want to find out more about my experience? Check out my online resume and project portfolio.
CRO, A/B Testing
Allround skills for experimentation: from identifying pain areas, developing test design, coding test variants, evaluating and validating the results and building data-based buisness case.
BI & Data Science
Building and maintaining dashboards in PowerBI, Google Data Studio etc. Extracting and handling big volumes of data with SQL and Python.
Mining and processesing data for insights and advanced modeling.
Python
Strong competencies in Python programming. Both for bottom-up OOP as well as for interacting with APIs.
In addition, Python is my primary data science tool with which I perform fx time series forecasting & machine learning.
JS, HTML & CSS
Hands-on experience with general web development and A/B test variant design using HTML, CSS and Javascript.
GA, GTM & Optimize
Lead on web analytics: defining & implementing tracking for accurate, relevant data collection. Experience with engineering & managing templates & tags - both for web and for server-side Google Tag Manager.
Docker, Django & Flask
Web and API Development. Experimenting with containerized setups and deployment on Heroku, Google Cloud, and AWS.
Featured Projects
Data Privacy Engineering
Implementing a compliant Google Tag Manager (GTM) setup while using Server Side GTM for minimizing data loss in Google Analytics.
Few Left Product Tags
Improving the user behavior and conversion rates on the Miinto e-commerce platform by igniting a sense of urgency on the product detail page.
NPS Lifetime Model
Estimating the monetary value of customer experience based on NPS survey data - i.e. a NPS Lifetime Model.
Customer Lifetime Model
Modeling Customer Lifetime Value to optimize marketing spend while respecting longterm profitability.
